It was the early 1980s, the scene, a dinner party in Heerbrugg, Switzerland, hosted by Alexander Schmidheiny -- who two years before had bought Napa Valley's Cuvaison winery. Proudly opening a bottle for an American guest, Pop artist Andy Warhol, Schmidheiny asked: "What do you think?" Warhol replied, "What a lousy label!"
Schmidheiny's wife and partner, Christina, recalled that Warhol accepted a challenge to design something better. But somehow the resulting 50+ labels were mostly forgotten in a drawer until now.
Andy’s cultural legacy lives on through his artworks and the works of The Andy Warhol Foundation. This product is produced under a license from The Andy Warhol Foundation for the Visual Arts, Inc., a New York not-for-profit corporation that promotes the visual arts. Proceeds the foundation receives from licensing projects such as this contribute to the foundation’s endowment from which it distributes grants. For more information, please visit www.warholfoundation.org.