the cuvaison winemaking team

Meet Our Team

The world’s best wines reflect both the character of the remarkable vineyards they come from and the people who make them. Embodying decades of skill, artistry and innovation, our team is dedicated to making exceptional Los Carneros wines from our acclaimed Napa Valley estate vineyard.

President & CEO

Dan Zepponi

As the president and CEO of Cuvaison Estate Wines, Dan Zepponi literally brings a lifetime of knowledge and experience to his role guiding the future of Cuvaison. Having worked in every facet of the wine industry, Dan applies what he calls a root-to-wine approach that empowers his team to create wines that are quintessential expressions of their appellation, and of the estate vineyard where they are grown. In 1969, the same year that Cuvaison was established, Dan’s father, Gino Zepponi, cofounded ZD Wines. “Other than my time in school,” Dan says, “I was completely immersed in the winery. By the time I was a teenager, I’d learned to drive a tractor, prune, fill barrels, run the crusher, do lab analysis—you name it. I also learned that running a successful family business is about care and quality, and that it requires hard work and integrity.” In the years since, Dan has earned a reputation as one of the most visionary executives in the wine industry, holding positions as senior vice president of production at Beringer Wine Estates, president of the Mark Anthony Group, president of Vintage Strategies, and president and partner at West Coast Wine Partners. In 2016, Dan returned to his independent winery roots, when he was named the president and CEO of Cuvaison Estate Wines.

Chief Financial Officer

Bonnie Schoch

Over the past four decades, Bonnie Schoch has earned a reputation as one of the most talented and knowledgeable CFOs in the Napa Valley wine industry. After receiving her degree in economics from UC Davis, Bonnie spent the next two decades at Domaine Chandon, where she earned a reputation for her leadership, strategic thinking and fiscal acumen. In the years that followed, Bonnie held CFO positions at Stag’s Leap Wine Cellars and St. Supéry, before being named the CFO for Cuvaison Estate Wines in 2010. “I love my job,” says Bonnie. “Our industry combines great wine, food, the outdoors and hospitality—it’s a way of life, not just a profession.” Outside of Cuvaison, Bonnie is passionately involved in the St. Helena community, where she spent eight years as a school board member, and on the St. Helena City Council. Bonnie was also a past board member of Women for WineSense, which supports the professional development of women and men in wine and associated industries.


Steven Rogstad

A master of cool-climate Chardonnay and Pinot Noir, Winemaker Steve Rogstad has spent most of his professional life making wine in the Los Carneros appellation. Since 2002, Steve has guided the winemaking at Cuvaison, crafting wines that have earned renown for their seamless balance and vineyard-inspired depth and complexity. Working with Cuvaison’s acclaimed estate vineyard for more than 15 years, Steve refined a vineyard-driven approach to winemaking that takes advantage of the site’s remarkable diversity, including doing as many as 80 individual fermentations each vintage—a small-batch, labor-intensive approach that defines Cuvaison’s estate-grown wines. Born and raised in North Dakota, Steve fell in love with wine while traveling abroad and living above a wine shop in Paris. While attending the masters of enology and viticulture program at UC Davis, Steve worked at La Crema, where he gained invaluable hands-on experience making Chardonnay and Pinot Noir with legendary winemaker Dan Goldfield. After university, Steve joined the team at Saintsbury, before being named the assistant winemaker at Rombauer. Prior to joining Cuvaison, Steve spent spent six years as the winemaker at Clos Pegase in Los Carneros. Since becoming winemaker in 2002, Steve has been widely recognized for making many of the finest wines in Cuvaison’s history. “Great wines are the culmination of years of knowledge and experience,” says Steve. “For 15 years, I have had the incredible fortune to work with a grand cru-caliber vineyard to create wines that honor Cuvaison’s roots, while also helping to lay the foundation for the next fifty years.”

Steve Richards
Vice President of Sales

Steve Richards

As vice president of sales, Steve Richard guides Cuvaison Estate Wines’ sales efforts both domestic and international. With nearly three decades of industry experience both as a distributor and on the winery side, Steve applies a relationship-driven approach to sales. “Our approach reflects the values that have shaped our company for almost 50 years,” says Steve. “We believe in being upfront, honest, and focusing on the little details that define excellence.” A native of Houston, Texas, Steve began his career at the West Indies Corporation in the Caribbean, where he was mentored by famed entrepreneur John E. Anderson, and ultimately became VP and general manager. In 2000, Steve moved to Napa Valley, where he spent a decade at St. Supéry, before joining Cuvaison Estate Wines in 2010. In the years since, Steve has expanded Cuvaison’s sales program to include all 50 states, and more than 20 countries around the globe. Steve and his wife, Donna, live in Napa Valley with their son, Michael.

Director of Marketing & Direct to Consumer

Jaki Palacios

As director of marketing and direct to consumer, Jaki Palacios utilizes her extensive experience in brand strategy and aesthetics, digital marketing and consumer engagement to tell the story of Cuvaison. After earning her bachelor of science degree from the Art Institute of California, Jaki began her career at Constellation Brands, where she was the associate marketing manager for Robert Mondavi Private Selection. Since then, Jaki has served as account supervisor at NSight Connect, specializing in digital marketing, as brand manager for Kroger beer and wine at Winery Exchange, and most recently, as brand manager for C. Mondavi and Family, where she led the highly successful repositioning of the Charles Krug brand. “At Cuvaison, every wine we make is an extension of the vision and values that have made us a leader in Los Carneros for the past five decades,” says Jaki. “They are also the foundation that our next 50 years will be built upon.” Jaki lives in Napa with her husband Ezra and their dog Charlie.